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TechTrends KE·June 23, 2026 at 7:17 AM

Instagram has launched Instagram for TV on Samsung smart televisions, marking a significant step in its television ambitions. This rollout is part of a broader strategy that includes testing horizontal video, enabling television viewing for Stories, introducing casting features, and planning for episodic creator content. This initiative coincides with the convergence of social media and television, as Instagram seeks to expand its presence in the connected-TV market.

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