
Mastercard has partnered with Flowcart to let consumers in Kenya discover products, place orders, and pay by card without leaving social or messaging platforms, beginning with WhatsApp. According to TechTrends KE, the initiative aims to simplify digital payments for social sellers, small and medium-sized businesses, and larger merchants engaged in conversational commerce. The companies also plan to expand the service beyond WhatsApp, though further details of the rollout were not specified in the announcement.
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- CIO Africa, Kevin Namunwa
- TechTrends KE, By Tawheda Ali
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