Burton Snowboards announced Tuesday that Denny Bruce, a former regional brand manager for the company, will take over as CEO as the snowboard maker approaches its 50th anniversary. Bruce previously served as Burton's Mid-Atlantic Brand Manager from 2003 to 2005 before going on to hold leadership roles at Vans, Skullcandy, Traeger and Dickies, according to the announcement from Burlington, Vermont. He will succeed Donna Carpenter at the helm of the company.
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