
An opinion piece published by Soko Directory argues that emotional decision-making poses a greater threat to Kenyan businesses than market competition. According to the article, entrepreneurs often react impulsively to everyday setbacks, such as a delayed cheque prompting an angry message, and these emotional responses can damage business relationships and operations. The piece frames emotional discipline as a key factor in business survival, urging Kenyan entrepreneurs to manage their reactions carefully to avoid self-inflicted harm to their ventures.
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