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TechCabal·September 6, 2026 at 1:50 PM

TechCabal reports that major tech platforms across Africa are quietly deploying predictive software to influence consumer experiences, a practice described as price discrimination. Jumia, the pan-African e-commerce company, relies heavily on personalised recommendation systems that analyse browsing behaviour, purchase history, and user preferences to tailor product suggestions for shoppers in markets such as Lagos, Nigeria, according to the report.

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e-commerceJumiaalgorithmsprice discriminationpersonalisation

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