
Un article de The Conversation Africa soutient que les analyses de sentiments « positifs » ou « négatifs » issues des réseaux sociaux ne suffisent pas à comprendre la réputation numérique d'un État. Selon une étude pilote menée en 2026 par l'Observatoire des dynamiques stratégiques Afrique–Océan Indien sur l'image numérique de la France à Madagascar, qui a analysé 3 097 contributions, il faut examiner comment une réputation se construit, circule et se transforme.
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