Jubilee Health Insurance is introducing an instalment payment model in Nairobi to make health insurance more accessible to uninsured Kenyans. The company believes that the payment structure, rather than the overall cost, is a significant barrier for many individuals seeking health coverage. This initiative aims to help those who desire insurance but find it difficult to pay upfront costs.

Kenya has solidified its status as a leading digital financial market, bolstered by widespread mobile money adoption and a growing cashless payment ecosystem. The mobile merchant payments sector has seen consistent growth, primarily fueled by Safaricom's Lipa na M-Pesa platform, which has significantly enhanced mobile retail transaction volumes.

A report from Soko Directory highlights that Kenyan families often prioritize immediate medical treatment over purchasing health insurance, leading to significant expenditures on healthcare. The article suggests that in medical emergencies, the first response is typically a phone call rather than considering financial investments. This behavior reflects a broader hesitation among Kenyans to invest in insurance despite the high costs associated with medical treatment.

Jubilee Group is collaborating with BimaLab, an insurtech accelerator from FSD Africa, to create and test new insurance products specifically designed for low-income consumers and small and medium-sized enterprises (SMEs). This initiative aims to address one of the largest untapped segments in East Africa's financial sector, highlighting a trend of cooperation between established insurance companies and startup ecosystems.

Kenya's insurance industry is increasingly turning to artificial intelligence to enhance efficiency, minimize losses, and broaden coverage in a market with low uptake. This trend was highlighted at the InsurTech Forum Nairobi 2026, where industry executives and technology leaders discussed the future of transformation in the sector.

Equity has approved the establishment of new insurance units as part of its expansion plans in Kenya and the Democratic Republic of Congo (DRC). In Kenya, the company will create a microinsurance firm with a capital base of Sh192 million. In the DRC, Equity plans to launch a life insurance company with an initial capital of $12 million and a general insurance company with a capital of $13.37 million.