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Leadership (NG)·September 9, 2026 at 11:13 AM

Across several Chinese cities, giant billboards and digital screens in shopping malls, metro stations and other busy public spaces are displaying the faces of renowned Chinese scientists instead of movie stars and pop idols, according to Leadership (NG). The campaign gives prominent scientific pioneers celebrity-style visibility in some of the country's most eye-catching advertising spaces, turning researchers into unlikely public figures and highlighting science in everyday urban life.

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Chinascientistsbillboardspublic campaignscience promotion

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