French manufacturer BIC is targeting the expanding United States cannabis market in an effort to revive lagging lighter sales, according to IOL. The company plans to grow its presence by expanding distribution into smoke shops and leveraging celebrity endorsements to reach cannabis consumers. BIC, best known for its disposable lighters, pens and razors, sees significant potential in US marijuana users as legalisation spreads across states, positioning the segment as a new growth avenue for its core products.
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