Nigeria's ride-hailing market is entering a new phase after Uber ended 12 years of operations in the country, according to Ripples Nigeria. The exit of the global e-hailing company is expected to open opportunities for indigenous platforms and new entrants. Among them is PromiseLand Innovations Limited, which is preparing to launch its ProTaxi service as competition in the evolving transportation sector intensifies.

Uber discontinued its ride-hailing operations in Nigeria on September 2, 2026, after 12 years in the country, citing a review of its business priorities and investment focus. According to Nairametrics, the exit has left thousands of drivers and riders seeking alternatives, with Bolt positioned as a likely beneficiary of the shift in Nigeria's ride-hailing market. The departure creates both a gap and an opportunity for competing platforms in the country.

Indigenous ride-hailing companies in Nigeria are positioning themselves for a larger share of the mobility market following Uber's exit from the country, according to Daily Trust. Alero Fregene, Country Head of SimpliRide Nigeria, said in a statement that Uber's departure could reshape competition in the industry rather than weaken demand for app-based transportation, adding that local operators see an opportunity to grow.

Uber announced last week that it had withdrawn from Nigeria and Uganda with immediate effect, a move that appeared to give more room to competitors such as Yango, inDrive, Bolt and Little. According to TechMoran, the exit highlights deeper challenges in African ride hailing, including multi-homing by drivers, thin profit margins, and the emerging impact of electric and autonomous mobility, rather than a simple handover of market share to rivals.

The new ride-hailing app Cruz has launched in Nigeria, offering users a 10% discount on rides. The app is designed with a driver-first model, aiming to prioritize the needs and earnings of drivers in the ride-hailing industry.

According to TechTrends KE, vehicle-financing company Moove is considering leaving Nigeria after Uber ended operations there, disrupting the Lagos ride-hailing market that underpinned its model. Moove financed cars for drivers and tied repayments to earnings, so access to a functioning ride-hailing marketplace was central to its original business. The report says Uber’s exit puts fresh pressure on that approach and raises uncertainty about Moove’s future in its founding market.