Uganda is actively seeking to increase its share of the German tourism market by hosting a tourism roadshow in Düsseldorf, organized by the Uganda Embassy in Berlin and the Uganda Tourism Board. The initiative, which began on Tuesday, aims to promote attractions such as gorilla trekking and safaris to potential travelers. This effort is part of a broader strategy to engage directly with trip planners and boost tourism from Germany.

During a recent event in Doha, Uganda promoted the cultural and historical tourism potential of Northern Uganda, aiming to reshape international perceptions that typically focus on the country's mountain gorillas and national parks. The initiative highlights the untapped opportunities for tourism in the northern region of the country, according to The Observer.

A high-level Ugandan delegation has successfully participated in the World Agro-Tourism Conference in Scotland, highlighting Uganda's increasing involvement in the global tourism sector. This event marks a significant achievement for the country in promoting its agro-tourism initiatives.

The article discusses the Ruparelia Empire's efforts to integrate conservation into Ugandan tourism, highlighting a journey to the Ngamba Island Chimpanzee Sanctuary. Starting from the Speke Resort Munyonyo, travelers embark on a high-speed boat ride across Lake Victoria to reach the sanctuary, which is crucial for primate conservation in East Africa.

Victoria University, part of the Ruparelia Group, has announced its sponsorship of Uganda's inaugural tourism awards. This initiative aims to recognize individuals, organizations, and enterprises that have significantly contributed to the promotion and development of tourism in Uganda. The Victoria University Tourism Awards (VUTA) are expected to enhance skills and foster growth within the industry.

The Ugandan Embassy in Ethiopia has initiated a campaign to attract Ethiopian athletes and tourists to the 2026 Tusker Rwenzori Marathon. This effort included a promotional run at Entoto Park, which saw participation from over 500 individuals, including runners, tourism professionals, journalists, and diplomats. This event is part of a larger strategy to promote the marathon and enhance tourism connections between Uganda and Ethiopia.