A campaign featuring brightly branded buses showcasing Uganda's mountain gorillas, wildlife, and landscapes is currently running in Paris, aiming to promote the country's tourism ambitions. The buses are navigating through some of Europe's most famous tourist areas, highlighting Uganda's natural attractions to a global audience.

A high-level Ugandan delegation has successfully participated in the World Agro-Tourism Conference in Scotland, highlighting Uganda's increasing involvement in the global tourism sector. This event marks a significant achievement for the country in promoting its agro-tourism initiatives.

During a recent event in Doha, Uganda promoted the cultural and historical tourism potential of Northern Uganda, aiming to reshape international perceptions that typically focus on the country's mountain gorillas and national parks. The initiative highlights the untapped opportunities for tourism in the northern region of the country, according to The Observer.

Uganda's diplomatic missions in the Middle East are meeting in Istanbul for a strategic retreat focused on enhancing economic and commercial diplomacy. The five-day event, which runs from June 21 to 25, 2026, aims to explore new trade and investment opportunities for Uganda. This initiative is being organized by the Ministry of Foreign Affairs.

More than 750 attendees participated in the Euro Cranes Tournament held at Bijlmersportpark in Amsterdam, an annual event for Ugandan diaspora football teams. The tournament saw a debuting team from the United States win the title in its first appearance, marking a significant expansion of the competition.

President Yoweri Kaguta Museveni met with The Rt. Hon. Baroness Chapman, the UK Minister of State for International Development and Africa, at State House in Entebbe. They discussed enhancing the longstanding partnership between Uganda and the UK, focusing on investment, trade, and economic cooperation.