Apple's new chief executive is launching the company's first folding iPhone, described as a costly gamble, according to Capital FM Business. The device, reportedly called the Duo, has been in development inside Apple for several years. When unfolded it resembles a small iPad, and when folded in half it looks like a wider iPhone. The foldable phone marks a significant new product direction for the company under its new leadership.

Apple unveiled its latest generation of iPhones at an event headlined by new CEO John Ternus, who took over from Tim Cook on September 1. The lineup was widely expected to include a foldable version, following similar products from rivals such as Samsung, Motorola and Google. According to AP, observers described the foldable launch as typical of Apple's strategy of waiting for new technologies to mature before entering the market.

Apple is expected to unveil its long-awaited foldable iPhone, rumored to be called the iPhone Ultra with a starting price of $2,000, according to reports cited by Vanguard. The launch is framed as the first major test for the company's new CEO, as the tech giant enters the foldable smartphone market. Details remain based on speculation ahead of an official announcement, with the device anticipated to mark a significant shift in Apple's iPhone lineup and pricing strategy.

Apple unveiled the iPhone Duo, its first foldable smartphone, alongside other announcements at its latest event. According to Apple, the Duo redefines the foldable experience and features the largest display ever on an iPhone. The launch marks Apple's entry into the foldable device market, where competitors have already established a presence. Further details from the event include additional product reveals, though specific pricing and availability information were not detailed in initial reports.

Apple has unveiled its first foldable iPhone, the iPhone Duo, alongside the new iPhone 18 series at its latest event, according to Punch. The company also introduced AirPods 5 and the Apple Watch Series 12 during the same presentation. The launch marks Apple's entry into the foldable smartphone market, expanding its product lineup across phones, audio accessories, and wearable devices.

Apple has unveiled a passport-shaped foldable smartphone called the Duo at a launch event, marking the company's entry into the folding phone market. According to TimesLIVE, the event was the first hosted under new chief executive John Ternus, who recently took the helm of the company. The debut signals a new product direction for Apple as it competes with established foldable device makers, though further details on pricing, specifications and availability were not provided in the report.