Safaricom has alerted customers about a fraudulent website impersonating its Ziidi Trader investment platform. In a notice issued on Tuesday, the company emphasized that ziiditrader.com is not an official Safaricom site and is not affiliated with its M-PESA investment services.

Safaricom has provided guidance for M-Pesa users on how to increase their Fuliza limits and avoid reductions. The company shared tips aimed at helping customers enhance their eligibility for the Fuliza service.

Safaricom PLC reported a strong financial performance for the fiscal year ending March 2026, highlighting its status as a leading company on the Nairobi Securities Exchange. The Group achieved higher revenue, improved profitability, and stronger returns for shareholders, driven by growth in Kenya's mobile data and M-Pesa services, along with positive developments in other areas.

Safaricom's Pochi La Biashara is a mobile money service designed to support small and medium-sized businesses in Kenya. It offers various features, charges, and benefits tailored to entrepreneurs, including those in sectors like retail and transportation. The service aims to streamline cash flow management for users as their businesses expand, addressing common financial challenges faced by business owners, according to Tech-ish.

Kenya has solidified its status as a leading digital financial market, bolstered by widespread mobile money adoption and a growing cashless payment ecosystem. The mobile merchant payments sector has seen consistent growth, primarily fueled by Safaricom's Lipa na M-Pesa platform, which has significantly enhanced mobile retail transaction volumes.

Kenya's mobile money sector experienced significant growth in the third quarter of the 2025/26 financial year, with subscriptions increasing from 51.4 million to 53.4 million between January and March 2026, according to the Communications Authority of Kenya. This represents a quarterly growth rate of 3.9%, amounting to approximately two million new subscriptions.