Apple has entered the foldable smartphone market with the launch of the iPhone Duo, according to PC Tech Magazine. The move comes after years in which Apple remained on the sidelines while competitors such as Samsung experimented with foldable devices. The iPhone Duo marks the company's first entry into the category, signaling a significant expansion of its smartphone lineup and a new chapter in its product strategy.

Apple's new chief executive is launching the company's first folding iPhone, described as a costly gamble, according to Capital FM Business. The device, reportedly called the Duo, has been in development inside Apple for several years. When unfolded it resembles a small iPad, and when folded in half it looks like a wider iPhone. The foldable phone marks a significant new product direction for the company under its new leadership.

Apple has unveiled its first foldable iPhone, the iPhone Duo, alongside the new iPhone 18 series at its latest event, according to Punch. The company also introduced AirPods 5 and the Apple Watch Series 12 during the same presentation. The launch marks Apple's entry into the foldable smartphone market, expanding its product lineup across phones, audio accessories, and wearable devices.

Apple has unveiled a passport-shaped foldable smartphone called the Duo at a launch event, marking the company's entry into the folding phone market. According to TimesLIVE, the event was the first hosted under new chief executive John Ternus, who recently took the helm of the company. The debut signals a new product direction for Apple as it competes with established foldable device makers, though further details on pricing, specifications and availability were not provided in the report.

Tech-ish reports that Apple's first foldable phone, called the iPhone Duo, will start at $2,000 with shipping expected in October. According to the report, the device supports Apple Pencil and offers up to 2TB of storage. The announcement marks Apple's entry into the foldable smartphone market, a segment previously led by competitors such as Samsung.

Apple unveiled the iPhone Duo, its first foldable smartphone, alongside other announcements at its latest event. According to Apple, the Duo redefines the foldable experience and features the largest display ever on an iPhone. The launch marks Apple's entry into the foldable device market, where competitors have already established a presence. Further details from the event include additional product reveals, though specific pricing and availability information were not detailed in initial reports.