#PwC

According to PwC, family-owned businesses in Africa have shown greater resilience than those globally, with 66% reporting sales growth in the past year despite facing inflation, tax challenges, and economic uncertainty. This performance highlights the strength of African family businesses in a challenging economic environment.

According to the PwC Africa Family Business Survey 2025, family businesses in Africa are experiencing strong growth and resilience despite facing economic uncertainty, regulatory changes, and geopolitical pressures. The survey included 79 family businesses from East, West, and Southern Africa, revealing that 66 percent of the respondents achieved single-digit growth.