During a recent event in Doha, Uganda promoted the cultural and historical tourism potential of Northern Uganda, aiming to reshape international perceptions that typically focus on the country's mountain gorillas and national parks. The initiative highlights the untapped opportunities for tourism in the northern region of the country, according to The Observer.

The Uganda International Fashion Week returned on September 5, 2026, with a grand finale gala at Kampala Serena Hotel, six years after its last edition. According to Matooke Republic, the event brought together local and international designers, fashion enthusiasts, creatives and industry players from Uganda, East Africa and beyond, who took to the runway under the event's theme.

As the Tusker Lite Neon Raves Grand Finale approaches at Next Media Park, finalists from various Ugandan cities participated in a mentorship session aimed at enhancing their skills beyond just performance. The competition, which includes dance crews from Hoima, Masaka, Mbarara, Arua, Gulu, and Kampala, focuses on preparing these finalists for the upcoming event this Saturday.

Ugandan artist Mungu Feni has participated in the Showbiz101 2026 music camp, a seven-day creative industry program held in Lagos, Nigeria, from June 23 to 30, 2026. Organized by bridgeAFRIC, the event aimed to connect African creatives with global industry players through education, collaboration, networking, and music, enhancing opportunities for talent on an international scale.

Uganda is actively seeking to increase its share of the German tourism market by hosting a tourism roadshow in Düsseldorf, organized by the Uganda Embassy in Berlin and the Uganda Tourism Board. The initiative, which began on Tuesday, aims to promote attractions such as gorilla trekking and safaris to potential travelers. This effort is part of a broader strategy to engage directly with trip planners and boost tourism from Germany.

A delegation from Roc Nation, the entertainment and sports company founded by Jay-Z, arrived at Entebbe International Airport on July 2 for a four-day site inspection in Uganda. This visit is part of a tourism campaign leading up to the Africa Cup of Nations (AFCON) 2027.