A campaign featuring brightly branded buses showcasing Uganda's mountain gorillas, wildlife, and landscapes is currently running in Paris, aiming to promote the country's tourism ambitions. The buses are navigating through some of Europe's most famous tourist areas, highlighting Uganda's natural attractions to a global audience.

President Yoweri Kaguta Museveni has expressed the Ugandan Government's commitment to hosting the 2027 Africa Cup of Nations (AFCON), promising financial support, infrastructure development, and enhanced regional cooperation. This endorsement includes backing for a single East African visa to facilitate the tournament. The announcement was made during a meeting with the AFCON Local Organising Committee at State House in Entebbe.

During a recent event in Doha, Uganda promoted the cultural and historical tourism potential of Northern Uganda, aiming to reshape international perceptions that typically focus on the country's mountain gorillas and national parks. The initiative highlights the untapped opportunities for tourism in the northern region of the country, according to The Observer.

Uganda is actively seeking to increase its share of the German tourism market by hosting a tourism roadshow in Düsseldorf, organized by the Uganda Embassy in Berlin and the Uganda Tourism Board. The initiative, which began on Tuesday, aims to promote attractions such as gorilla trekking and safaris to potential travelers. This effort is part of a broader strategy to engage directly with trip planners and boost tourism from Germany.

The article discusses the Ruparelia Empire's efforts to integrate conservation into Ugandan tourism, highlighting a journey to the Ngamba Island Chimpanzee Sanctuary. Starting from the Speke Resort Munyonyo, travelers embark on a high-speed boat ride across Lake Victoria to reach the sanctuary, which is crucial for primate conservation in East Africa.

Kabira Country Club has launched a match-day promotion featuring an affordable beer bucket offer to attract football fans as excitement builds for the FIFA World Cup. The initiative aims to create a memorable viewing experience for supporters at the Bukoto-based hospitality venue in Kampala, according to Eagle Online.