Digital technology and the presence of global sports stars are significantly contributing to the growth of Uganda's sports betting industry. Millions of Ugandans are increasingly using their phones to engage in sports betting, moving away from traditional brick-and-mortar bookmakers. This shift reflects a broader trend in how sports betting is evolving in the country.

According to Watchdog Uganda, a recent event in Kampala attracted 4,000 attendees, highlighting the impact of the entertainment market on small and medium-sized businesses in Uganda. Various vendors, including food sellers, boda-boda riders, mobile-bar operators, and tailors, benefited from the influx of people at the venue, showcasing the economic opportunities created by such events.

A delegation from Roc Nation, the entertainment and sports company founded by Jay-Z, arrived at Entebbe International Airport on July 2 for a four-day site inspection in Uganda. This visit is part of a tourism campaign leading up to the Africa Cup of Nations (AFCON) 2027.

The Uganda Registration Services Bureau (URSB) has launched its new e-Registry, a unified digital platform aimed at modernizing government operations and enhancing the experience for citizens, entrepreneurs, and legal professionals. This initiative is part of a broader effort to advance digital transformation in the country.

President Yoweri Kaguta Museveni has expressed the Ugandan Government's commitment to hosting the 2027 Africa Cup of Nations (AFCON), promising financial support, infrastructure development, and enhanced regional cooperation. This endorsement includes backing for a single East African visa to facilitate the tournament. The announcement was made during a meeting with the AFCON Local Organising Committee at State House in Entebbe.

Uganda is actively seeking to increase its share of the German tourism market by hosting a tourism roadshow in Düsseldorf, organized by the Uganda Embassy in Berlin and the Uganda Tourism Board. The initiative, which began on Tuesday, aims to promote attractions such as gorilla trekking and safaris to potential travelers. This effort is part of a broader strategy to engage directly with trip planners and boost tourism from Germany.