During a recent event in Doha, Uganda promoted the cultural and historical tourism potential of Northern Uganda, aiming to reshape international perceptions that typically focus on the country's mountain gorillas and national parks. The initiative highlights the untapped opportunities for tourism in the northern region of the country, according to The Observer.

A campaign featuring brightly branded buses showcasing Uganda's mountain gorillas, wildlife, and landscapes is currently running in Paris, aiming to promote the country's tourism ambitions. The buses are navigating through some of Europe's most famous tourist areas, highlighting Uganda's natural attractions to a global audience.

Uganda is actively seeking to increase its share of the German tourism market by hosting a tourism roadshow in Düsseldorf, organized by the Uganda Embassy in Berlin and the Uganda Tourism Board. The initiative, which began on Tuesday, aims to promote attractions such as gorilla trekking and safaris to potential travelers. This effort is part of a broader strategy to engage directly with trip planners and boost tourism from Germany.

Jose Chakala, a prominent Ugandan content creator, has gained a significant following on various online platforms through his comedic skits. He has achieved success in the entertainment industry by collaborating with leading artists and representing Ugandan content creators internationally. Chakala aims to expand the reach and influence of the comedy industry.

Taata Kimbowa, a Ugandan comedian and content creator, has gained a significant following on social media and is expanding his influence in the region. He utilizes his platform to promote cultural awareness and encourages others to remain disciplined and determined in their pursuits.

A 2025 BBC true-crime documentary exposing the exploitation of Ugandan girls trafficked into sex slavery in the United Arab Emirates has been featured in Plot Twist Picks' listicles of the best African films on YouTube, according to Sqoop. Titled Death in Dubai, the investigative film and podcast series by BBC Eye examines the tragic death of a Ugandan woman named Monic. The recognition highlights the documentary's impact in bringing attention to migrant abuse in the Gulf region.