Uganda is actively seeking to increase its share of the German tourism market by hosting a tourism roadshow in Düsseldorf, organized by the Uganda Embassy in Berlin and the Uganda Tourism Board. The initiative, which began on Tuesday, aims to promote attractions such as gorilla trekking and safaris to potential travelers. This effort is part of a broader strategy to engage directly with trip planners and boost tourism from Germany.

During a recent event in Doha, Uganda promoted the cultural and historical tourism potential of Northern Uganda, aiming to reshape international perceptions that typically focus on the country's mountain gorillas and national parks. The initiative highlights the untapped opportunities for tourism in the northern region of the country, according to The Observer.

The Miss Tourism Uganda 2026 grand finale at Serena Hotel Kampala featured a moment of remembrance amid the glamour of the cultural showcase. According to Sqoop, contestants from the Tooro sub-region took part in a tribute to King Oyo, temporarily shifting the mood from celebration to reflection. The event brought together beauty and tourism hopefuls from across Uganda for one of the country's biggest cultural pageants, with the tribute adding an emotional dimension to the evening.

A high-level Ugandan delegation has successfully participated in the World Agro-Tourism Conference in Scotland, highlighting Uganda's increasing involvement in the global tourism sector. This event marks a significant achievement for the country in promoting its agro-tourism initiatives.

Susan Busingye, a Ugandan actress and commercial model known for TV appearances, fashion campaigns and runway work, is shifting her focus toward travel content creation. According to Sqoop, she now spends weekends exploring Uganda's lesser-known destinations and sharing their stories with a growing online audience, building a reputation as a travel influencer highlighting the country's hidden gems beyond her established entertainment career.

The Ugandan government has urged its citizens living in Kenya to formalize their immigration and business statuses following President William Ruto's 90-day compliance ultimatum for foreigners. Ugandan Prime Minister and East African Community Affairs Minister Rebecca Kadaga advised nationals to seek assistance at the Ugandan High Commission in Nairobi in order to meet the new legal requirements, according to Ghafla Kenya.