A campaign featuring brightly branded buses showcasing Uganda's mountain gorillas, wildlife, and landscapes is currently running in Paris, aiming to promote the country's tourism ambitions. The buses are navigating through some of Europe's most famous tourist areas, highlighting Uganda's natural attractions to a global audience.

A high-level Ugandan delegation has successfully participated in the World Agro-Tourism Conference in Scotland, highlighting Uganda's increasing involvement in the global tourism sector. This event marks a significant achievement for the country in promoting its agro-tourism initiatives.

Uganda has recognized leading environmental innovators at the 3rd Edition of the National Environment Sustainability Awards (NESA) 2026, hosted by the National Environment Management Authority at Serena Hotel Kampala. The event, themed "Innovation for Climate Resilience," celebrated individuals, institutions, companies, and communities that are implementing impactful solutions in environmental conservation and climate action.

More than 750 attendees participated in the Euro Cranes Tournament held at Bijlmersportpark in Amsterdam, an annual event for Ugandan diaspora football teams. The tournament saw a debuting team from the United States win the title in its first appearance, marking a significant expansion of the competition.

Uganda is actively seeking to increase its share of the German tourism market by hosting a tourism roadshow in Düsseldorf, organized by the Uganda Embassy in Berlin and the Uganda Tourism Board. The initiative, which began on Tuesday, aims to promote attractions such as gorilla trekking and safaris to potential travelers. This effort is part of a broader strategy to engage directly with trip planners and boost tourism from Germany.

During a recent event in Doha, Uganda promoted the cultural and historical tourism potential of Northern Uganda, aiming to reshape international perceptions that typically focus on the country's mountain gorillas and national parks. The initiative highlights the untapped opportunities for tourism in the northern region of the country, according to The Observer.