#consumer behavior

According to The Citizen, the transition to smartphones has significantly changed the way fans in Mzansi engage in sports betting, making it more accessible and visible. This shift reflects broader trends in technology and consumer behavior in the sports betting industry.

A report by Worldpanel by Numerator indicates that due to inflation, Kenyan shoppers are increasingly purchasing from a broader array of brands, which poses challenges for companies in maintaining customer loyalty.

According to Gadgets Africa, convenience is a key factor influencing changes in the delivery industry as consumer behavior evolves. With increasingly busy lifestyles, people are prioritizing convenience in their purchasing decisions, leading to shifts in how delivery services operate.