#tourism

Uganda is actively seeking to increase its share of the German tourism market by hosting a tourism roadshow in Düsseldorf, organized by the Uganda Embassy in Berlin and the Uganda Tourism Board. The initiative, which began on Tuesday, aims to promote attractions such as gorilla trekking and safaris to potential travelers. This effort is part of a broader strategy to engage directly with trip planners and boost tourism from Germany.

Young people in Tanzania's southern highland regions are taking initiative to create their own opportunities for success, despite facing systemic barriers. This proactive approach is evident in areas rich in coffee wealth and tourism, where the youth are finding ways to hustle and thrive.

In May, there was a 10.7% year-on-year increase in overseas tourists, reaching a total of 41,846, largely driven by American travelers. This surge reflects a growing trend in international travel among U.S. citizens.

The 2026 Osun-Osogbo Festival is generating considerable corporate interest and enhancing tourism prospects, which is contributing to economic activity in Osun State and Nigeria, according to Punch Business.

The Director-General of the Edo State Tourism Agency, Mrs. Vivian Elabor, announced on Wednesday that strict penalties will be imposed on individuals caught dumping refuse in the moats of Edo State. This initiative aims to protect the tourism potential of these historical sites. Elabor made this statement during a press conference in Benin City.

A campaign featuring brightly branded buses showcasing Uganda's mountain gorillas, wildlife, and landscapes is currently running in Paris, aiming to promote the country's tourism ambitions. The buses are navigating through some of Europe's most famous tourist areas, highlighting Uganda's natural attractions to a global audience.

Victoria University, part of the Ruparelia Group, has announced its sponsorship of Uganda's inaugural tourism awards. This initiative aims to recognize individuals, organizations, and enterprises that have significantly contributed to the promotion and development of tourism in Uganda. The Victoria University Tourism Awards (VUTA) are expected to enhance skills and foster growth within the industry.

The article discusses the Ruparelia Empire's efforts to integrate conservation into Ugandan tourism, highlighting a journey to the Ngamba Island Chimpanzee Sanctuary. Starting from the Speke Resort Munyonyo, travelers embark on a high-speed boat ride across Lake Victoria to reach the sanctuary, which is crucial for primate conservation in East Africa.

During a recent event in Doha, Uganda promoted the cultural and historical tourism potential of Northern Uganda, aiming to reshape international perceptions that typically focus on the country's mountain gorillas and national parks. The initiative highlights the untapped opportunities for tourism in the northern region of the country, according to The Observer.

East Africa's tourism sector is experiencing significant growth, with Kenya receiving 2.7 million international visitors in 2025, up from 2.39 million in 2024. This 12.97% increase has led to a record tourism revenue of Sh500 billion. Experts suggest that enhancing tech infrastructure could further boost this growth, addressing challenges such as fragmented booking systems and reliance on cash transactions.

The outgoing Icelandic envoy to China reflects on positive experiences during their tenure, highlighting that China is Iceland's largest export market in Asia and its second largest trade partner overall, following the European Union. The envoy notes the growth in people-to-people relations, with Chinese tourists making up 6 percent of all foreign visitors to Iceland.

Zanzibar has approved a budget of TZS 8.52 trillion (approximately USD 3.28 billion) for the 2026/27 fiscal year, marking a 22.11% increase. The budget aims for a 7.5% GDP growth while reducing reliance on external financing to 2.8%. Key sectors for investment include tourism, agriculture, fisheries, small and medium enterprises, and the blue economy. Measures to attract investors include the upcoming launch of a stock exchange and tax incentives for manufacturers and commercial vehicles.

According to the Bank of Tanzania's May 2026 review, Tanzania's exports increased by 13.5% to USD 18.9 billion for the year ending April 2026, driven primarily by gold and tourism. The report also noted a rise in headline inflation to 4% due to higher fuel prices, a 23.6% growth in private sector credit, and an appreciation of the Shilling by 2.7%. Foreign exchange reserves reached USD 5.7 billion, sufficient to cover 4.4 months of imports.

Ephraim Mafuru, the Director of the Tanzania Tourism Board (TTB), has welcomed world boxing champion Terence Crawford to Tanzania for the first time. Crawford, who has never lost a match in his career, is visiting for a week as part of an initiative organized in collaboration with the Ministry of Natural Resources and Tourism and the Ministry of Information, Culture, Arts, and Sports.

At COP30 in Belém, Brazil, Tanzania, led by James L. Laizer, chaired the African Group and advocated for a careful strategy regarding the phase-out of fossil fuels among African nations. The call for bold action highlights Tanzania's commitment to balancing tourism and environmental conservation while addressing energy needs.